General Manager, Retail & Travel Retail Operations
P&L and Multi-Store Management
Leadership and optimization of multi-store operations, ensuring superior profitability and financial performance in complex networks.
Commercial Assets (GLA) and Travel Retail
Specialist in strategic management of commercial assets (Gross Leasable Area - GLA) and business development in Travel Retail environments.
KPI Governance and Growth
Implementation and monitoring of KPIs to drive sustainable revenue growth and increase average transaction value.
Executive Profile
Professional with over 20 years of experience as a General Manager, dedicated to leadership and management of operations in Retail and Travel Retail, with a focus on P&L and budgets up to US$ 50 million. My career is marked by the management of multi-store operations and commercial assets (GLA), with expertise in KPI Governance to maximize results.
Throughout my career, I have developed a results-oriented approach, delivering an annual revenue growth of 15% and increasing the Omnichannel average transaction value by 22%. I possess expertise in Contract Negotiation and operation start-ups, with international executive education from Kellogg and FDC, ensuring a deep strategic and practical vision.
I seek High-Ticket leadership positions that require strategic vision for operational scale and management of high-value assets, with a focus on profitability and innovation in the Retail and Travel Retail sectors. Fluent in English and Spanish for global environments.
Key Competencies
  • P&L and Budget Management (up to US$ 50M)
  • Multi-Store Operations & Expansion
  • Commercial Assets (GLA) & Leasing
  • KPI Governance & Performance
  • Contract Negotiation
  • Operation Start-ups
  • Omnichannel Strategy
  • High-Performance Team Development
20+
Years of Experience
As General Manager in Retail and Travel Retail
US$ 50M
Budget Management
And P&L, with a proven track record of profitability
15%
Annual Growth
Of revenue consistently delivered
22%
Elevated Average Ticket
Increase in average transaction value across Omnichannel channels
Achievements and Impact
Sustainable Revenue Growth
Achieved 15% annual revenue growth and increased the Omnichannel average transaction value by 22%, exceeding market targets.
Optimized P&L Management
Expertise in managing P&L and budgets up to US$ 50 million, maximizing profitability and controlling operational costs.
Expansion and Operational Efficiency
Leadership in multi-store management and operation start-ups, ensuring efficiency, standardization, and scalability in new markets.
Strategic Negotiation and Commercial Assets
Proficiency in contract negotiation and strategic management of commercial assets (GLA) to optimize portfolios and profitability.
Competitive Differentiators
What differentiates me is the ability to translate strategic market vision into practical and profitable execution, with a focus on measurable results for Retail and Travel Retail. My experience ranges from multi-store performance analysis to commercial asset management and high-impact negotiations.
My solid background and experience in KPI governance and high-volume P&L management allow me to navigate complex environments with mastery, ensuring operations are aligned with strategic objectives and generate sustainable value. I have a proven track record of transforming market opportunities into real growth and competitive advantages.
Omnichannel Strategy and Customer Experience
Ability to integrate sales channels for a seamless customer experience and increased average transaction value.
Contract Management and Negotiation
Practical experience in negotiating complex contracts and managing strategic partnerships for the business.
Market Analysis and Expansion
Solid experience in identifying market opportunities for multi-store expansion and developing new commercial assets.
"Leading Retail and Travel Retail in a dynamic scenario demands more than just understanding the product; it requires impeccable strategic execution, robust P&L management, the ability to optimize commercial assets, and to capitalize on every customer touchpoint. It is at the intersection of these fronts that true impact and profitability are materialized."
Areas of Expertise
Multi-Store Management & Operational Performance
Optimization of operations across multiple stores for efficiency, standardization, and excellence in customer service.
Commercial Assets (GLA) & Leasing
Strategic management of Gross Leasable Area (GLA) and negotiation of leasing contracts to maximize return.
Omnichannel Strategy & CRM
Development and implementation of Omnichannel strategies for an integrated and efficient customer journey.
Contract Negotiation & Partnerships
Conducting high-value negotiations with suppliers, partners, and landlords for favorable conditions.
Operation Start-ups & New Markets
Leadership from planning to the opening of new stores and expansion into unexplored markets.
Strategic Planning & P&L Analysis
Development of strategic plans and in-depth P&L analysis to drive profitability and growth.
Next Challenge
I am seeking a High-Ticket leadership position, such as Executive Director or Global General Manager, where I can apply my expertise in Retail and Travel Retail to drive P&L management, operational scale, and strategic vision for high-value assets. The ideal environment combines complex challenges with the autonomy to innovate and generate financial impact.
I am prepared to lead high-impact initiatives that require the optimization of multi-store operations, commercial asset management (GLA), contract negotiation, and the execution of large-scale expansion and profitability processes. My trajectory demonstrates the ability to transform market opportunities into concrete, high-value results.
Available for strategic conversations with organizations that value future-oriented leadership, excellence in retail strategy execution, and a long-term vision for value creation through high-performance operations.

Ready for the next High-Ticket challenge: Senior Executive with 20+ years as General Manager in Retail/Travel Retail. Expertise in P&L (up to US$ 50M), multi-store, GLA, and KPI Governance. Delivered +15% revenue and +22% Omnichannel average transaction value. Kellogg/FDC education. Fluent in Portuguese, English, and Spanish.